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HomeNewsConsinee's "Sailing" Li Brocade Show Ignites the Fashion Week at the Consumer Expo

Consinee's "Sailing" Li Brocade Show Ignites the Fashion Week at the Consumer Expo

2024-04-16

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This is a fashion show that inherits intangible cultural heritage. Heaven and earth, mountains and rivers, flowers, birds, fish and insects, ethnic aesthetics woven into Li brocade, and exquisite artistic achievements express highly representative historical and cultural heritage;

This is a fashion show that strives for Chinese brands, adhering to, attacking, and never giving up. China is constantly striving for innovation, and modern design concepts are reshaping the integration and upgrading of traditional industries.

This is the Hainan Consumer Expo Fashion Week · Consinee "Sail" Fashion Show!

On April 15th, during the golden time of the fashion week of the Consumer Expo, the Consinee Li Brocade Industrial Fashion Show ignited the seaside sunset runway. Miao Yanhong, member of the Standing Committee of the Hainan Provincial Party Committee and Minister of the United Front Work Department, Xia Fudong, Vice President and Secretary General of the China Overseas Chinese Merchants Federation, Liang Mou, Vice Chairman of the China Overseas Chinese Federation and Chairman of the Party Group of the Hainan Provincial Overseas Chinese Federation, Kang Baiying, Executive Vice Minister of the United Front Work Department of the Hainan Provincial Party Committee and Secretary of the Party Group of the Hainan Provincial Federation of Industry and Commerce, Lin Sheng, Deputy Minister of the United Front Work Department of the Hainan Provincial Party Committee and Director of the Provincial Overseas Chinese Affairs Office, Zeng Xiaoming, Deputy Director of the Information and Communication Management Bureau of the Ministry of Industry and Information Technology and Deputy Director of the Hainan Provincial Department of Industry and Information Technology, Huang Yejing, Second level Inspector of the Hainan Provincial Department of Industry and Information Technology, Sun Yuping, as well as the China Overseas Chinese Merchants Association, Ningbo Overseas Leaders and guests from the Department of Industry and Information Technology, Hainan Provincial Department of Tourism and Culture, and Haikou High tech Zone Management Committee attended the show on site. At the same time, this grand show has also attracted many well-known international and domestic brands, fashion experts, professional designers, and fashion media, and Consinee's Eastern aesthetics have once again shone brightly.

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Before the show, Hainan Provincial Key News Website Nanhai Net and Hainan TV conducted exclusive interviews with Consinee designer Chen Kuanrong and Deputy General Manager of Sales Xu Junqiu. They introduced to the audience the exploration and attempts made by Consinee in combining modern textile technology with traditional Li brocade weaving techniques, and also reported to the public on the progress of Consinee's investment in building an intelligent, digital, and unmanned textile factory in Hainan. They expressed their confidence and determination to promote the development of intangible cultural heritage in Hainan towards lifestyle, fashion, and internationalization in the future.

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Under the reflection of the sunset at the seaside

The sail was unveiled on time and set sail

More than 100 sets of intangible cultural heritage Li Brocade "totem" works woven from luxury yarn of Consinee

Presenting the blue sea and sky

Consinee yarn&traditional Li brocade craftsmanship

Elegance and innovation perfectly present

Gentle , fashionable and bold

Stepping on the rhythm of music

Accompanied by the gentle spring sea breeze

Long skirt, vest, shawl, belt

You can reach out and touch the poetic charm of mountains and rivers in the weaving fabric

Using fashionable structures and agile contours

Presenting a strong and gentle temperament

Integrating Modern Design Language and Advanced Manufacturing Technology

Consinee uses Li Brocade to tell a legendary story that is as picturesque as poetry


Oriental Li Brocade has brightened the world, attracting us to inject new blood into her and endowing her with contemporary values and attitudes. Under the promotion of the "the Belt and Road" initiative, Consinee also supports and trains young and promising designers as always. Xu Fan, a designer from Consinee Group, rose to prominence and won a silver medal in the Hainan Designer Competition. This time, she collaborated with internationally renowned Chinese designer Steven Oo to create the clothing works of this Li Brocade fashion show, bringing unique design concepts and innovative thinking to the world. After the big show, Xue Jingli, Chairman and President of Consinee Group, made an appearance with all the models, expressing a warm welcome and heartfelt gratitude to all the guests present. He also expressed gratitude to all the staff, models, and colleagues who have made efforts for this big show. Let's meet again next year!

The reception banquet of Consinee's intangible cultural heritage Li Brocade Industry Fashion Show provided a platform for all guests to exchange and talk freely. Mr. Xue Jingli once again welcomed and thanked all the guests, hoping to celebrate the successful hosting of the show with everyone, share this beautiful moment, and taste the unique charm of Hainan's intangible cultural heritage together.

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From New York, to Shanghai, to Hainan, we are proud to showcase unique fashion concepts and cultural values of Chinese brands to the world on every fashion week stage. We also hope to present this Li Brocade Industrial Fashion Show as a tribute to the closure of Hainan Free Trade Port. Consinee will leverage the favorable policies of the Consumer Expo platform and Hainan Free Trade Port to strive to build a global Chinese luxury brand!



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