Behind the Scenes Spoiler of Consinee Hainan Fashion Show & Overseas Chinese Chamber of Commerce Visiting Consumer Goods Expo & Visiting and Consoling the Frontline Constructors of Consinee Hainan Project

On April 14, 2024, on the second day of the opening of Hainan International Convention and Exhibition Center, the main venue of the 4th China International Consumer Goods Fair, the behind the scene spoiler of the Consinee Li Jin Fashion Show, the high participation of overseas Chinese business community and the sincere condolences to the frontline builders of the Consinee Hainan project together formed a rich, diverse, and warm exhibition scroll, vividly interpreting the unique charm and responsibility of Hainan as an international consumer center and an open new highland.

Spoiler

Behind the stage where the spotlight has not yet been lit, an elaborate rehearsal is underway. The models were dressed in undisclosed Li Jin fashion, and the designers, stylists, and directing teams were busy shuttling around, polishing every detail repeatedly. Professional makeup artists took inspiration from traditional Li elements to create unique makeup and hairstyles for the models, cleverly using colors and textures to make their faces an extension of Li Jin's art, forming a seamless artistic image with the fashion on them. The vibrant colors of Li Jin are intertwined with the minimalist lines of modern design, creating a strong visual impact. At this moment, we are able to glimpse the tip of the iceberg of this grand show and feel the fashion energy it is about to release.

Overseas Chinese Chamber of Commerce Visiting Consumer Expo

Xue Jingli, Chairman and President of Consinee Group, accompanied the China Overseas Chinese Chamber of Commerce and Ningbo Overseas Chinese Chamber of Commerce to enter the scene of this consumer goods expo, integrated business and culture. Take this opportunity to allow members of the Overseas Chinese Business Association to grasp market trends and industry insights, promote the deep integration of overseas Chinese business groups and domestic economic activities, and promote in-depth exchanges of business at home and abroad.

Visiting and Consoling the frontline builders of Consinee Hainan project

During the on-site inspection of the core project that Consinee is actively constructing in Hainan, Mr. Xue Jingli, Chairman and President of the Group, sighed, "Every time I come to Hainan, I can deeply feel the great changes that have occurred in this land." He further introduced that Consinee Group has invested heavily in this area, with a total investment of up to 100 million US dollars in Haikou City, to build a modern production factory. Its core goal is to create an efficient research and development production line with an annual production capacity of 1 million "Li Jin" shawls. This move not only demonstrates Consinee's firm confidence in the economic development of Hainan, but also places great expectations on the group's active promotion of the industrialization transformation of the intangible cultural heritage - Li Jin weaving technique.

Mr. Xue Jingli and his delegation not only visited the construction site in person to supervise the progress of the project, but also went deep into the front line to warmly visit and console the frontline builders who silently contributed on the construction site under the scorching sun. They have face-to-face conversations with workers, listen to their voices, inquire about their needs and difficulties in work and life, and personally convey the corporate culture spirit of "people-oriented" of Consinee Group. This direct interaction not only boosts the morale of builders and enhances team cohesion, but also strengthens the emotional connection between the enterprise and employees in subtle aspects, effectively promoting the deepening and widespread dissemination of corporate culture.

The stage of the Consumer Expo is ready for the grand opening of the Li brocade "sail" theme show tomorrow. Let's look forward to this dual shock of visual and cultural, witnessing how Li Jin's "Sailing Shadow" braved the wind and waves on the stage of the Hainan Consumer Expo, taking intangible cultural heritage as the sail and innovation as the rudder, leading the global fashion industry into a new sea full of Chinese flavor and the charm of the times!